AstraMedia

AstraMedia vs. PR Agency vs. Doing It Yourself

A factual comparison of three ways to get media visibility — what each includes, what it costs and when it makes sense.

Three ways to pursue media visibility

Most businesses fall into one of three approaches: hire a PR agency, run outreach yourself with no tooling, or use a media visibility platform like AstraMedia. Each has different costs, effort levels and outcomes.

Consideration AstraMedia Hiring a PR agency Doing it yourself
Upfront cost Subscription from $49/month with a free trial Typically $3,000–$10,000+/month retainers for ongoing PR Free, but your time is the cost
Time required Simple process; AI drafts pitches so you review and send Low day-to-day effort — the agency does the work High: research, writing, personalization and follow-up all on you
Pitch writing AI-powered pitch creation based on your story Written by experienced PR professionals You write everything from a blank page
Media research Matching to relevant journalists, outlets, podcasts and newsletters Agency media lists and relationships Manual research — hours of list building
Outreach channels Email pitching plus social pitching via supported platforms Depends on the agency's services Whatever you can manage yourself
Control You review, edit and approve every pitch before sending Agency controls messaging and timing Full control
Tracking Pitch history and outreach tracking built in Agency reports Spreadsheets and memory

When AstraMedia fits best

You have a story worth telling — a launch, expertise or business milestone — and want professional-quality outreach without a large PR budget.

When an agency fits best

You need hands-on strategy, crisis communications, national broadcast placement or a full-service team managing ongoing reputation — and you have the budget.

When DIY fits best

You have deep media relationships, years of pitching experience and the time to research, write and follow up manually.

What AstraMedia includes

  • AI-powered pitch creation from your expertise, product or launch
  • Matching with relevant journalists, editors, producers, podcasts and newsletters
  • Email pitching and social pitching via supported platforms
  • Review-and-approve workflow so you stay in control of every message
  • Pitch history and outreach tracking
  • Free trial with responsive support

See current plans and pricing →

Questions before you start?

AstraMedia is designed for teams and individuals who want to run their own media outreach with AI assistance. It helps you shape stories into pitches, find relevant media opportunities and manage outreach. Agencies add strategy, account management and hands-on pitching by specialists — some users combine AstraMedia with agency support for larger campaigns.

No platform, agency or publicist can guarantee media coverage. AstraMedia helps you create stronger pitches, identify more relevant media opportunities and manage outreach more efficiently.

No. You stay in control. AstraMedia helps create and organize outreach, but you can review, edit and approve your pitch before sending.

No. AstraMedia is designed to guide you through the process of turning your story, expertise, product or launch into media-ready outreach.

Ready to start your outreach?

Start a free trial and see how AstraMedia turns your story into journalist-ready pitches.

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